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Li Medical Aesthetics
Brand Visual Direction
Medical aesthetics spa that caters to self-made female business owners within the Asian-American community, aged 30-60. It represents luxury, refinement, and authenticity with a strong focus on delivering bespoke, results-oriented services. A key aspect of the brand is its highly personalized approach, as Dr. Li, the medical aesthetic spa owner, personally conducts assessments for each client. This ensures that treatments are tailored specifically to individual needs. The target audience values professionalism, sophistication, and holistic wellness. The brand creates an empowering and calming environment that blends modern luxury with a natural, authentic feel, appealing to clients seeking both high-end experiences and nurturing self-care.
After reviewing the branding and copy direction, we've developed two brand concepts tailored to resonate with Li Medical Aesthetics' target audience. While these directions highlight different aspects of your brand, neither compromises its core voice or personality. Instead, they emphasize distinct features to offer a refined focus.
Brand summary
Visual Directions
Both options exude trust and refinement but appeal to slightly different client sensitivities.
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The Common ground
Key differences
Empowered Elegance focuses more on clean, structured minimalism, with subtle geometric shapes and lines that create a sense of precision and modern excellence. This approach feels more polished and sleek, with a strong emphasis on confidence, excellence, and expertise for VIP treatment.
Holistic Luxury incorporates more nature-inspired elements and organic shapes. The focus is on bespoke and highly customized experience as if saying that everyone who comes in Li Medical is a precious friend.
Empowering Elegant sticks to cooler, soft pastels from the light summer palette, like muted aqua or sage. These cooler tones with metallic accent evokes superiority, clarity, a refined VIP feel.
Holistic Luxury leans more into earthy neutrals, like light beige and soft mint, giving the brand a slightly warmer, natural tone. This creates a subtle connection to nature and gives the spa a more organic, grounded feel.
Empowering Elegance focuses on bright, empowering, and polished imagery, with women appearing confident and glowing in modern, minimalist spa settings. The emphasis is on clean lines and soft luxury with an intentional, results-driven feel.
Holistic Luxury highlights a more organic, authentic environment, where imagery focuses on natural elements, soft textures, and a sense of holistic wellness. The vibe here is more about balancing luxury with authenticity and nature.
Guide Questions
If you want clients to immediately sense a polished, clean, and luxurious experience with an emphasis on results and empowerment, go with Empowered Elegance. This will appeal to clients who appreciate precision, minimalism, and a sleek, high-end feel.
If you want clients to feel a balance of luxury with authenticity and connection to nature, choose Holistic Luxury. This will resonate with clients who are looking for a holistic, natural, yet sophisticated experience, blending professional care with a touch of warmth.
Empowering Elegance is ideal if you want to evoke feelings of empowerment, confidence, and polished luxury. It communicates professionalism and high standards with a focus on modern, minimalist design.
Holistic Luxury is better if you prefer a tone of comfort, warmth, and natural elegance. It will appeal to clients who value authenticity, natural beauty, and a sense of connection to the environment.
Empowering Elegance: Driven, organized, and looking for a results-oriented choices. These clients prioritize professionalism and expect high-end, minimalistic surroundings.
Holistic Luxury: Drawn to luxury but most importantly appreciate bespoke and authentic experience. These clients seek a blend of holistic wellness with a luxurious, calming atmosphere.
An informed decision is the foundation of success; without knowledge, we are merely guessing in the dark.
I chose empowered elegance
Hi Dr. Li & Kathryn,
Thank you for taking the time to consider the brand's directions. I would like to remind you that the colors, icons, website layout, and other elements you see on the brand stylescapes and are not the final output for your brand vision. These are merely visual cues subject to changes and further refinements. The reason I presented these style guides to you is so we can lay a clear and intentional groundwork as we establish your brand. Once you have chosen your preferred brand direction, feel free to provide your specific feedback and revision request as I move forward to the next phase of our project: Finalizing Your Brand Identity.
Your Brand Sidekick,
Shane