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Empowered Elegance
Brand direction for li medical aeshtetics
This visual direction encapsulates the essence of luxurious refinement and understated confidence, offering a personalized and empowering experience. With subtle adjustments, the brand's visual identity now presents a softer, more approachable luxury that seamlessly balances sophistication and warmth.
Color Palette: The new palette radiates a light and airy feel, centered around a delicate rose gold effect. The combination of the soft, gentle hue of Light Taupe / Soft Beige (#E9DCD0) with the primary dark tone of slate blue (#2C3E50) creates a striking contrast, while the accent of Pale Rose #F2C7C1 enhances the overall aesthetic with a mild, refined rose gold finish. Together, these colors evoke a sense of calm and elegance, ensuring that the brand exudes both luxury and comfort.
Textures: Replacing the previous gold dust accent with a subtle rose gold fabric texture brings an elevated, bespoke touch to the brand’s identity. The choice of fabric adds warmth and a tactile quality, allowing the brand to feel more approachable, less intimidating, and aligned with the personalized, client-centered nature of the business. The fabric texture reinforces the feeling of luxury that can be experienced rather than simply seen.
Logo Layout: The logo options provided below both feature the full brand name, "Li Medical Aesthetics," presented in a clean, single-line format. They both have simple and elegant approach providing versatility across brand collateral, creating a seamless, cohesive presence. The 1st logo icon, designed with flexibility in mind, can rotate as needed to adapt to various uses without losing its integrity.
Overall Feel: The final direction of Empowered Elegance successfully marries luxurious minimalism with a soft, welcoming ambiance. It conveys a sense of high-end service, personalized care, and modern refinement, making clients feel both empowered and pampered. The careful balance of elegance and comfort invites clients into a space where beauty and wellness go hand in hand, all while maintaining the bespoke, results-driven promise of Li Medical Aesthetics.
Brand visual concept
Empowered Elegance
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The Lotus Icon symbolizing the feminine strength of the Asian demographic. The lotus, deeply rooted in Asian culture, represents beauty, resilience, and the ability to rise above challenges. Its simplicity reflects elegance and purity, aligning with the empowering, sophisticated nature of your brand. This design embodies the core of feminine strength, highlighting both the beauty and grace of your ideal clients. It also mirrors the Li Medical Aesthetics experience, where each treatment is crafted to elevate the inner strength and natural beauty of our clients, helping them feel empowered, graceful, and confident.
Logo option 1: The Lotus icon
The Pearl In Waves presents a more intricate design, featuring overlapping curves that symbolize ocean waves, with a woman’s face at the center. The inspiration comes from the imagery of a pearl, a symbol deeply tied to Asian culture. The waves represent the challenges and adversities that the woman has overcome, shaping her into the strong, radiant person she is today. The woman, like the pearl, emerges from these experiences refined, resilient, and beautiful. This logo celebrates aging gracefully, reflecting Li Medical Aesthetics’ focus on empowering clients to embrace their unique beauty and feel confident at every stage of life.
Logo option 2: The Pearl in waves
Bespoke care is the heart of luxury.
And this is how Li Medical Aesthetics refines your beauty into confidence.
View my brand bible
Hi Dr. Li & Kathryn,
Thank you for your prompt and thoughtful feedback on the brand direction! I’m pleased to inform you that I’ve applied the adjustments based on your preferences for the Empowered Elegance brand concept. These refinements align with the elegant, bespoke vision we’ve been working toward.
Additionally, in response to your previous feedback about our logo, we now have two logo options for you to choose from: the Lotus Icon, symbolizing feminine strength, and the Pearl in Waves, representing resilience and beauty through adversity. Please review both options and share your preference.
I’ll be sending the complete list of brand collaterals, including your social media templates, on Monday, October 14. In the meantime, feel free to provide any further feedback on the refined brand direction, and I will ensure the updates reflect your vision perfectly.
Starting next week, you’ll have access to live copywriting updates via markup.io, and I will guide you through the process once we complete this branding phase.
I appreciate your responsiveness throughout this process and look forward to finalizing the details. Wishing you a wonderful and relaxing weekend!
Your Brand Sidekick,
Shane